In the above poster, any layman can understand the message. In the cartoon , the opposition parties from West Malaysia viz PAS , DAP and PKR are characterised as sharks that are bound to 'eat up' the prized land of Sarawak. Sabah - a sisterly northern neighbour as shown in the cartoon has unfortunately become the spoils of these hungry sharks. Will Sarawak be next?
Jalil - PKR ( Parti Keadilan Rakyat) candidate's poster promises 'Change' by giving back the rights of the local natives whose customary lands have been parcelled out, bulldozed or cleared and given away to powerful tycoons related to Taib - the Chief Minister of Sarawak who drives the bulldozer on behalf of the vested business groups as shown in the cartoon.
Kudus- an independent candidate uses the Bintulu Melanau language to attract voters from the predominantly local Melanau, Malay and Kedayan communities of N58 Jepak constituency.
BN's ( Barisan Nasional) - the ruling party's posters capitalise on the image of the Prime Minister of Malaysia. The message is cold and calculated (like the official blue colours) :- Vote BN for prosperity.
DAP's ( Democratic Action Party) subtle message is seen in a happy hornbill with chest and tails enamoured in the opposition party's official colours. Sarawak is called the 'Land of the Hornbills' and DAP's choice of a young smiling hornbill bird should ring popular among young voters. Will Sarawak be better under the wings of DAP....it's for the voters to decide.